A company can show different faces or characteristics. Take MSC in Rotterdam, for example. Here, you can feel the warmth of a true family-owned business while, at the same time, the company is a major player in the transport industry. It has a work-hard-play-hard mentality but always keeps the best interests of its employees and clients at heart. A carrier that not only transports bulk cargoes but also organises ultra-luxury cruises. Sprank was asked to unite these two identities throughout their new offices with a total surface area of no less than 5400 m2 in Rotterdam.
We also joined forces with Naomy to create the most wonderful design. She came up with a design that is both cool and luxurious. Warm and bright at the same time. A place that also reflects the social character of MSC.
Besides that, the maritime world offers plenty of wonderful details that can be incorporated, like the entrance that was inspired by the outline of a ship. Apart from that, we figuratively blew up the world. By zooming in on a map of the world and pixelating the image, we created a stunning effect that also matches with the global character of this major maritime company that constantly travels the world.
Photographer: Chiela van Meerwijk